What exactly is “the cloud”

The cloud is your new home. The cloud allows you to run. All data stored in the cloud Accessible from the cloud: It seems that everything happens “in the clouds”. But what is this mysterious concept?

It’s located at the other end your internet connection. This is where you can access apps, services, and your data can be securely stored. Three reasons the cloud is so important:

  • You don’t have to do anything except maintain it or manage it.
  • You don’t have to worry about the capacity running out.
  • Cloud-based services and applications can be accessed from any location – all that is required is an Internet connection.

This is important as there is a shift from working in an office to being mobile. This shift is evident in computer hardware sales. In 2015, about 270,000,000 laptop and desktop computers will be sold. Compare that to 325,000,000 tablets and nearly 2 billion smartphones.

The cloud is a great place to host business software such as customer relation management (CRM), software applications – software that users require to be able to access at all times, from wherever they are and on any device.


Cloud Computing: The History

Although the Internet was founded in the 1960s and has been around since then, it only became relevant for businesses in the 1990s. In 1991, the World Wide Web was created. In 1993, a browser called Mosaic allowed users to view web pages with both graphics and text. The first company websites were created in 1991. Most of them belonged to technology and computing companies.

Internet connections became faster and more reliable. This was the beginning of an entirely new type, called an Application Service Provider (ASP). ASPs take existing business applications and run them for customers. The ASP would purchase the hardware and maintain the application. Customers would then pay a monthly fee for access to the application over the Internet.

Cloud computing, as we know today, was not invented until the end of 1990s. Salesforce.com launched its multi-tenant application in this time.

  • To run “in the clouds”
  • To be accessed via the Internet using a web browser
  • To be used by many customers at once, and at a low cost.

The cloud has been growing steadily since then. In 2013, global spending on cloud services was estimated at $47 billion. As companies invest in cloud services to build new competitive offerings, that figure is expected to increase by more than doubling to $108 billion by 2017.


How cloud computing works

A cloud app is as easy as opening a browser and logging in to get started.

This means that a field sales representative can access all information from their mobile device using cloud based CRM. You can update contact notes in real-time so that they are always current and complete. No need to wait to return to the office to enter it. Sales managers can see exactly which deals are closing and when from their computers at work or on their phones or tablets when they’re out and about.

This is all done without the need to purchase or manage hardware, nor software to install or update. The cloud company that hosts the app is responsible for all hardware and software. Salesforce.com has years of experience in managing cloud infrastructures and making sure it’s reliable and secure so you don’t have.


Who uses the cloud for their business?

The cloud would make life very difficult. The cloud has become an integral part of our daily lives, so many people don’t even realize they use it. Many people cannot imagine life without the cloud. Without it, there would not be Facebook, Twitter, Gmail or Spotify.

Cloud services have also transformed the business landscape. Cloud services are used by millions of organizations around the globe for everything, from document creation and backup to accounts and social CRM, as well as just about every other application.

  • Cloud apps and services are used by 545 companies with more than 25,000 employees.
  • Facebook is used by over 1.2 billion people worldwide.
  • More than half of Internet users use cloud-based email services such as Gmail or Yahoo! Mail is used to send and receive messages.

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